RentalPro's 6 Affiliate Copywriting Secrets
Turn your rental descriptions into booking magnets with RentalPro's copywriting secrets!
In an effort to pay the impending rent, Brian Chesky and his roommates rented an air mattress on the living room floor. Since then, this quick buck has morphed into what we have come to know and love as Airbnb. The use of "air" in the name is an homage to the company's roots.
Initial funding came from the sale of repackaged generic cereal boxes, called "Obama O's" and "Cap'n McCain's," during the 2008 presidential election. Each box sold for $40 and helped generate about $30,000.
The world's smallest "house" has been listed on Airbnb! Located in Berlin, Germany, this one-square-meter waterproof construction was built for one person and included a bed, a desk, and a chair. The one-euro-per-night rental was on wheels and also held the record for being the cheapest listing in Europe.
The rental was in such demand that a young artist built a very similar unit in Boston, Massachusetts, which was also put up for sale.
When you think of Airbnb you probably think of an apartment, or perhaps a single room within an apartment, but some of the more unique listings include: treehouses, igloos, furnished caves, lighthouses, yachts, castles, and even private islands.
CEO Brian Chesky put his property and the original Airbnb location on Airbnb until 2015. The original air mattress was no longer available for rent, but the couch was found to be very comfortable and Chesky was praised for being very hospitable and easygoing.
In the aftermath of Hurricane Sandy in 2012, Airbnb launched its Disaster Response & Relief emergency program, which offers free housing to both natural disaster victims and volunteers. The initiative has provided safe housing in nearly 100 evacuations around the world.
In its first year, Airbnb hosted about 400 guests. Now, after 15 years, about 400 guests check into an Airbnb every two minutes, with a 26,280,000% increase in check-ins.
Airbnb has a presence in every country on the planet except Iran, Sudan, Syria, and North Korea. That is 97.95 percent of the world.
On December 10, 2020, in the midst of a global pandemic, Airbnb went public, establishing itself (according to the Financial Times) as the largest U.S. listing that year, as well as among the most anticipated ever.
You probably noticed that Airbnb's "A" logo is an upside-down heart, but did you realize that the circle is shaped like a map? This iconic logo, officially called Bélo, which comes from the word "belong," represents people, places, and love in relation to the company's vision of connecting people from all over the world and creating a global community where everyone belongs.
Thanks in part to Airbnb, the short-term rental sector in Italy represents a unique opportunity and continues to thrive! The diversity of tourism supply and the growing demand for flexible accommodation ensure that short rentals have an important and secure role in the Italian tourism landscape.
To make sure you make the right choice for your properties, ask us at RentalPro: our decades of experience in the short rental industry will guarantee you great results, thanks to the professional management of hundreds of properties now broken in and recognized throughout the international scene.
Don't hesitate to contact us - RentalPro's Property Managers are here to help you maximize your business!
RentalPro Team
