RentalPro's 6 Affiliate Copywriting Secrets
Turn your rental descriptions into booking magnets with RentalPro's copywriting secrets!
In such a hot industry, there is much to gain. So, first of all, owners should know the easiest ways to maximize their vacation rental revenues.
We spoke some time ago in this article about dynamic pricing: a strategy that uses algorithms to calculate and adjust prices in real time, optimizing rates to boost bookings and increase profit margins.
It is a well-established practice in the short-term rental industry that leverages technology and machine learning to adjust rates per night based on supply and demand.
Updating occurs daily and automatically, without you having to waste time researching your competitors or wasting energy manually adjusting your rates.
There are many excellent solutions on the market: Smart Pricing (our favorite), but also Beyond Pricing, Pricelabs and others...
Many hosts choose to do their own housekeeping for obvious cost-saving reasons. However, those who have really turned in this business cannot afford to be present after every check-out or greet guests before every check-in. Growing pains are generally alleviated if you take the pressure off the Host!
The key word is: DELEGATE. Producing a visual, detailed, in-depth checklist on all housekeeping activities for those who will "flag" them for you is certainly one way to set your expectations about the status and condition of guest check-in.
Of course, there are those who make it themselves, and those who prefer to buy one that has already been designed and optimized to the fullest. Our favorite isthe "Checklist for Cleaners" by BnB Academy, but there are many available on the market.
It is not so difficult to relinquish control of one's business while continuing to live one's private life, is it?
Talk about tools that increase your level of hospitality: the WelcomeBook. We devoted an in-depth article.
When guests cross the threshold of your short-term rental property, it is important to make them feel they are in a comfortable and welcoming abode, where they can easily find everything they need, including necessary information.
This involves some anticipation of their needs, foreseeing potential problems and providing full instructions on how to deal with them. All the practical information in your welcome book will be critical to avoiding late-night (or early morning) panic calls from your guests!
In the Welcome Book, it represents your welcoming style: you can welcome guests, guide them on virtual tours of the accommodation, suggest local recommendations, easily offer cabs or other services upon request.
Since this is a super-specific tool on your property, we advise against using the ones found on the web, but to arm yourself with a tiny bit of patience and tailor it to you and your needs.
Maybe you have multiple listings on Airbnb. Maybe you have multiple listings between Airbnb and Booking... Regardless of the distribution of listings, you should have one place, one interface to access and organize data. In other words: one channel manager.
A channel manager is a distribution software that helps you manage bookings in your properties: it displays your properties on the best OTAs for vacation rentals, portals, online travel agencies and popular web platforms.
With a channel manager created for your properties, you have the ability to view and control bookings made on multiple channels from a single dashboard. Any changes made to your calendar or listings will be updated instantly!
This organized planning, along with total access to rental data, creates a unique opportunity to finally get a complete picture of your business in the short term, to analyze it, to strategize as needed, and ultimately to improve it.
There are many excellent solutions on the market: many RentalPro affiliates have been very happy with Smoobu.
Arranging access to your property for cleaners and the like, as well as organizing the delivery of keys to guests, does not have to be a full-time job. In fact, paradoxically, it doesn't have to be a job at all. Automating allows you to manage access from anywhere, anytime!
We talk a lot about automation, and we have explored the topic of self check-in here.
In conclusion, self check-in on Airbnb is a beneficial option for both property managers and guests. The use of safe deposit boxes, key safes, or virtual keys offers an autonomous, secure, and convenient experience. Choosing the right solution for your properties will allow you to meet your guests' expectations and enhance your reputation as a Host!
Think how much we personally believe in this: in our first Real Estate Boutique in Rome (on Viale Manzoni) we have dedicated a corner exclusively to automation and security technology for real estate by SwitchBot!
To be sure you are making the right choice for your real estate, ask us at RentalPro: our decades of experience in the short-term rental industry will guarantee you great results, thanks to the professional management of hundreds of properties now broken in and recognized throughout the international scene.
Don't hesitate to contact us - RentalPro's Property Managers are here to help you maximize your business!
RentalPro Team
